Gen Z and Millennial internet users in , regardless of gender. Statista, In , TikTok had approximately Statista, Statista projects that close to million Chinese internet users will access social networks in , up from Twitter The number of global daily active users on Twitter is million. Statista, Twitter is among the top three social channels used by marketers with the highest ROI. Statista, As of December , former U. President Barack Obama has the most Twitter followers worldwide.
Statista, Globally, the U. Statista, The largest U. Twitter audience by age group, as of September , is tied between and year-olds. Statista, As of January , Twitter audiences were female and Wyzowl, People are twice as likely to share video content with their friends than any other type of content. Looking for more insight on marketing strategies? HubSpot asked 3, marketing professionals about strategy Check out our Not Another State of Marketing report for the latest benchmark data.
Get the Report. Video Marketing Statistics. Animoto, Social Video In , social engagement videos are among the top four most common types of video marketers are investing in today.
HubSpot , Video is the second most-used content type on social media used to increase audience engagement. HubSpot , Live video is the third most-used social media marketing tactic. Animoto, Wyzowl, People are 1. Wyzowl, YouTube YouTube is the fourth most-used social media platform by marketers Facebook, Instagram, and Twitter topped the list.
YouTube, YouTube, on mobile alone, reaches more people in the U. YouTube, The average length of the top trending videos of the year was over 9. YouTube, When people are deciding what video to watch on YouTube, relating to their passions is 3X more important than whether or not the video has a famous actor, and 1. Email Marketing Statistics. Clickthrough Rate Message Personalization is the number one tactic used by email marketers to improve performance.
HubSpot , Promotional emails are the most common email type that marketers are investing in. HubSpot , The industry average email click-through rate is 2. GetResponse, Hobbies have the highest click rate, at 5. Campaign Monitor, At HubSpot , Email subject lines feature AWeber, Out of 1, analyzed emails, only 6. HubSpot , HubSpot , In , the number of global email users amounted to 3.
Statista, The number of global email users is set to grow to 4. Statista, From a study of 1, small business owners, email marketing was ranked as the second most effective medium for building brand awareness. Campaign Monitor, Email marketing has the highest return on investment for small businesses. Campaign Monitor, Tuesdays see the highest email open and email unsubscribe rates. Campaign Monitor, The average email deliverability across all email service providers is EmailToolTester, In the U.
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